M A R K E T

Positioning

The market for digital art is $4.5 billion, collectibles is $20 billion, and social media is $200 billion. We believe building at the intersection of each and targeting the first Ordinals market, which is valued at $1 billion in 2023, will be a strong starting point. From there, we plan to onboard regular users to tap into a broader audience.

Why now?

From January 1 to September 1, the total cumulative trading volume for Ordinals on Bitcoin was ~$600 million, making Bitcoin the third most popular network for NFTs by trading volume next to Ethereum and Solana.

The Art Bitcoin market is an emerging space that is rapidly gaining traction as artists and collectors explore its potential. It combines the permanence and security of the Bitcoin blockchain with the creativity of digital art, enabling a unique form of digital asset ownership. This market is still in its early stages, which means there is significant room for growth and innovation.

Investing now is advantageous because early adoption often provides opportunities for higher returns as the market matures. Additionally, the integration of Ordinals with Bitcoin's established and robust ecosystem offers long-term value and stability compared to other blockchain networks. As more tools, platforms, and awareness are developed, the Ordinals market is poised to become a cornerstone of the digital art and collectibles space.

Business model

Our business model revolves around two primary revenue streams: art purchases and transaction fees. We will charge a 2% transaction fee on each sale made through the marketplace. With our unique blend of social media features, educational content, and integration with the Bitcoin blockchain, we believe we can capture significant market share in the first year, attracting both creators and collectors who value a seamless, secure, and community-driven experience. This dual revenue stream positions us for strong growth as the NFT space continues to expand.

GTM Strategy

Our go-to-market strategy is built around four key areas: Content, Product, Exposure, and Marketing.

• Content: We’ll create educational and entertaining videos about Bitcoin digital art for social media platforms like Twitter, YouTube, and Instagram.

• Product: We’ll partner with top teams in the Bitcoin space, including OrdinalBot, Maestro, and Xverse, to develop an exceptional product.

• Exposure: We plan to showcase Bitcoin digital art globally in galleries, museums, NFT and BTC conferences, and art fairs.

• Marketing: We’ll collaborate with Lunar Strategy for marketing campaigns and PR.

We will create engaging and educational content about Bitcoin digital art to share across social media platforms. By collaborating with leading innovators in the Bitcoin space, we aim to develop a cutting-edge product. To maximize visibility, we’ll feature Bitcoin digital art at global events, including galleries, museums, conferences, and art fairs. For marketing and public relations, we’ll work with industry experts to launch impactful campaigns.